Your translations can work for you, generating business and profits.

Assuming you have a new product and you want to market it in Germany. Your advertisements, brochures, packages and inserts, manuals and screen texts must all be translated into German, the consumer’s language.

How do you ensure your translations enhance the image of your products for the German market?

Choose a translator:

• Who has a reputation not only for meticulous work, but also for cultural sensitivity, and who has up-to-date, first-hand knowledge of German lifestyles and cultural preferences.
• Who understands your product. If you want to sell a dental composite resin, look for someone with a background in dentistry.
• Who understands your message. A translator who is not thoroughly familiar with your culture as well may not get your message across.
• Who knows how to write copy. Advertising appeals to shared cultural experiences and concepts. If your messages refers to a specifically, say, North American experience, its words – no matter how correctly translated – will probably not reach a German target group. Your translator will need to write a “new” ad in the target language.
• Who can give you long-term service. To create a single, unified image in Germany, seek a translation provider that can guarantee continuity.

Translation for marketing requires a formidable combination of skills, knowledge, and information about your products. You may have to spend some time discussing your “translation campaign” with your translator. But it will be time well spent.