A presentation at a scientific congress is not a technical article. A website is not a product catalog. And a spec sheet is not a video script.
Style, choice of words, sentence structures and length do and should vary depending on target group and context — and this is equally true of a translation.
Make sure to let you know where and how your text will appear and what you want to achieve.
Product information · User and reference manuals · Instructions for use · Data sheets · Material safety data sheets (MSDS)
Textbooks · Scientific and technical articles · Summaries and abstracts · Presentations · Speech manuscripts · Congress reports
Annual reports · Environmental reports · Business journalism
Software · Firmware · Device drivers · User interfaces · Scripts · Online help · Display texts
Clinical studies · Case reports · Expert opinions · Tests
Press releases · Advertisements · Image and product brochures · Video scripts
Patient information (PIL) · Summaries of Product Characteristics (SPC) · Training materials · Teaching software
And much more ...